01
Family-led since 1970
Generational leadership keeps the same relationship-first values that built the business.
Our Story
John Roba ProductsJRohnoba
Your Trusted RV Parts Supplier Since 1970
Why JR
What sets JR Products apart
More than a broad catalog - dependable products paired with service, continuity, and long-term partner support.
02
Golden Rule service
Customers, dealers, and employees are treated like partners, not transactions.
03
Dealer support beyond the sale
Merchandising help, education, and practical tools that make dealers more effective.
04
Quality you can stand behind
Built to perform in real RV use, with durability that protects trust in the field.
05
Responsive, real support
Reach a team that knows the products and is ready to help.
06
Built for long-term partnership
Repeat relationships and steady support over short-term wins.
Heritage
From a family basement to a trusted supplier
John D. Roba founded JR Products in 1970 with $2,000 borrowed from family and a simple conviction that employees and customers should be treated like family. What began with six products in the Roba family basement became a trusted name in RV replacement parts, hardware, and accessories.
Today, Brian Roba carries that same customer-first philosophy forward while investing in employee culture, dealer support, product education, and a more modern approach to serving the RV market.
1970
Founded
Initial
Products
3
Generations
Built on the Golden Rule
The people behind the products
Founder
John Roba
Built the company on loyalty and the belief that customers should be treated like family - earning trust across five decades.
President & CEO
Brian Roba
Carries his father's customer-first philosophy forward, investing in dealer education and a more modern parts experience.
Milestones
A timeline shaped by resilience and service
Milestone 1 of 6
1970
Founded by John D. Roba
JR Products begins with $2,000 borrowed from family and a service-first philosophy.
Milestone 2 of 6
Early years
Started with six products
What began in the Roba family basement grew through trust, persistence, and practical problem-solving.
Milestone 3 of 6
1970s-1980s
Built loyalty through service
The company earned staying power by helping customers through industry shifts instead of chasing short-term wins.
Milestone 4 of 6
2004
Brian accelerates modernization
A new era of dealer support, employee investment, and long-term growth takes shape under Brian.
Milestone 5 of 6
Continued growth
Growth with stronger support programs
JR Products doubles down on relationships, merchandising help, product education, and operational strength.
Milestone 6 of 6
Today
A modern RV parts supplier
Family leadership continues to guide the company into its next chapter.
Looking ahead
A legacy being actively carried forward
Still family-led and grounded in the same service-first philosophy that started the company in 1970 - growing into a more modern RV parts supplier without losing the values that built its reputation.
Dealer support
Partnership built on your success
The tools and support dealers need to grow - practical help that goes beyond the sale.
Product information
Merchandising and product information that helps teams guide shoppers.
Education support
Education and resources that make replacement-part conversations easier.
Partner pathways
Business-program pathways for dealers and partners who want a closer relationship with JR Products.
Customer service
Customer service that stays close to the product
Customers can move toward the right support destination, whether they need warranty guidance or help from the support team.
Warranty
Warranty details by product
See coverage details tied to the item you purchased - then register your product or contact support if you need help.
View warranty information ->Support team
Real people who know the products
Our support team is ready to answer product questions and help route the right next step.
Contact support ->Ready to partner with JR Products?
Ready to partner with JR Products?
Whether you are a dealer expanding your offering or an RV owner after quality components, JR is here to serve you.